Project overview
Rocky Tap is a sparkling mineral water from the Rocky Mountains of Colorado. This project aimed to recreate the look of a timeless classic soda. For this project we were tasked with developing and designing the brand identity and packaging.
Project results
The design direction drew inspiration from the nostalgia of glass soda bottles, blending a retro aesthetic with the purity of the mountainous landscape to create a unique and memorable visual identity.
- Complete Brand Identity (primary & secondary logos, brand typography, brand colors, brand guideline)
- Glass bottle label design & cap design
- Outer packaging design (6 pack)
The project has successfully transformed Rocky Tap Sparkling Water into a brand with a compelling visual identity and packaging design effectively communicating the product's origin, quality, and unique character. Rocky Tap is now positioned as an enticing choice for consumers seeking both refreshment and a touch of nostalgia.
