This project began with the naming & overall brand strategy. When selecting the name we wanted it to encompass all aspects of the business. We wanted to create a name that is easy and recognizable but also fun and cool. We went with low low as a subtle ode to skate culture and developed a unique identity around the name. For this project we delivered:
By aligning the brand's identity with its offerings and enhancing the website's user experience, we believe Low Low can become known as a go-to destination for stylish, affordable, and sustainable streetwear fashion.