Project overview
Everyday Originals is a small-scale, designer-run clothing brand. For this project, we developed a unique, yet simple brand identity that leans retro but is versatile enough to be used with a variety of different designs & styles. We then developed a number of apparel design concepts for various shirts & hoodies. Lastly, we designed a simple and efficient Shopify online store for mobile & desktop.
Project results
The project aimed to create a brand identity for Everyday Originals - a clothing brand that embodies uniqueness, creativity, and individuality. The goal of this project was to ensure a cohesive and compelling brand experience across all touchpoints. We delivered:
- Complete Brand Identity (primary & secondary logos, brand typography, brand colors, brand guideline)
- 50+ merch design concepts
- A highly functional website design that converts customers
In the end we were able to establish Everyday Originals as a unique and innovative brand with a cohesive visual identity. Everyday Originals is now well-equipped to make a lasting impact in the market, attracting customers who value uniqueness and authenticity.
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